Corporate Social Responsibility And Sustainability

Abstract

The research seeks to explore the tangible benefits derived from the integration of CSR and sustainability into corporate strategies. It delves into how such practices can enhance brand reputation, foster stakeholder trust, attract socially conscious consumers, and contribute to overall business resilience and long-term success. also addresses the challenges encountered in implementing CSR and sustainability, including the need for effective measurement and reporting frameworks, potential conflicts with short-term financial objectives, and the importance of creating a culture of responsibility across all levels of an organization. This research advocates for the synergistic embrace of CSR and sustainability as a powerful pathway for businesses to contribute positively to society and the environment. By recognizing their shared purpose and integrating them into core business practices, organizations can drive positive change, create enduring value, and collectively work towards a more harmonious and sustainable business future.