Moving Infographics: A Way To Stand Out In The Flow

Abstract

This study aims to investigate how non-profit organizations can use moving infographics in their social media marketing to attract attention and interest in their work. The study has been done in collaboration with the non-profit organization Hand in Hand and the practical examples have been designed based on Hand in Hand's activities. The goal is for the organization's target group to understand the impact of the work, get to know how they work and feel commitment and/or a desire to know more. To do so, a concept and design techniques have been devised.